Value proposition

To alter families’ consumption habits, thus protecting the environment and promoting the efficient usage of natural resources as well as a circular, low-carbon economy.
To promote the development of sustainable goods and production processes, as well as an industrial (circular economy) symbiosis.
To develop more efficient and sustainable production methods.
To open up the world markets to circular economy SME producers.
To foster the growth of sustainable, localized SMEs and their products.
To support women’s economic independence.
To promote gender equality and female empowerment.